A logo has a very big, very important job when it comes to representing your business. It is responsible for effectively communicating your business’s message, values, goals, and personality all in one tiny wordmark. A successful logo creates brand recognition and establishes a sense of trust with its audience. An unsuccessful logo can leave consumers confused, put off, or unable to remember your business at all.
Your logo is an ‘image that is worth more than a thousand words’, and creating it can often be an exciting yet somewhat daunting process – the “who what where when why and how’s” can creep in and leave you second guessing your decisions.
There are a few things you can take into consideration when going through the branding process that will give you a bit more confidence in your decisions, and put you on track to a successful brand.