A blog is an incredibly powerful tool to communicate with potential customers and the world in general. There are millions of blogs on the Internet. Those that stand out achieve that by creating great content, consistently.
If you’re hoping to stand out, there are many things you can do. Here, we’ll focus on some of the technical things, like structure and paragraph lengths, but we’ll also talk about things that keep it fun – like ways to use pictures and video.
4 Planning Tips
Before you jump in, it’s helpful to have a roadmap of sorts to guide you. Planning and research can be very important to a post’s coherence and readability. It can also improve the overall product, better positioning you as an expert in your field.
- Research potential topics.
If you know your audience well, you’ll have an idea of what topics will work for your readers. Choose topics that your readers can learn from, and make sure they’re relevant. A gardening blog is not the right place to write about car maintenance, for example.
- Choose a topic that interests you.
This is simple. If you’re bored by a topic, it’ll all come through in your writing. But if you’re fired up and passionate about a topic? That shows too, and can do wonders for the rhythm of your writing.
- Take note of sources and interesting info you can link to.
If you know ahead of time that there are great sources you can refer to, it can improve the quality of content. It can also fire up your inspiration for the topic.
- Outline your blog post.
An outline can help to keep you on track and to gain clarity about your topic. It’s not an absolute must, but it can help you keep things in some sort of order. It can help you find your flow in the writing too.
3 Structure Tips
Structure helps improve readability. And on the Internet, the look of your post is extremely important. It’s as important, maybe even more so, some might say, than page design in printed magazines and newspapers.
- Make your blog post easy to scan.
There’s almost nothing that can turn a reader away faster than running into a wall of text. Use no more than four sentences per paragraph, and use bullet points whenever possible.
- Break up the text.
As part of making the post scannable (easy to read), break up blocks of text with lists. Subheadings and font changes are good options too, if done correctly. You can even break up the text with images, or embedded video.
- Use calls to action.
This is so very important. A reader wants to know and understand what you want them to do. Tell them, throughout your post. Yep, that’s right: don’t save your calls to action for the end of a post.
2 Tips for Less Awkwardness
If there’s no flow to your writing, or interruptions, it can ruin the reading experience for your readers. There are a couple of ways that you can improve the flow.
- Read your content out loud.
If you only read your content silently from your computer screen, you might end up with issues in flow. But, if you read the document out loud, it is much easier to determine if problems exist. You’ll either fall into a natural rhythm while reading, or the reading will seem awkward.
- Read your blog post backward.
To ensure that you’re not missing a typo or awkward sentence construction, I urge you to try something different. Read from the last sentence to the first. This can help to identify areas where content doesn’t flow. Rework content as necessary.
1 Tip for Catching Errors
- Ask someone else to proofread your work.
As a writer, it’s very easy to miss problems in your own content, because your brain reads things as you intend them to be, not as they actually are. You’re just too close to your own work to catch every little thing. But, having someone else read offers a fresh perspective, and can mean fixing problems you’d never have noticed (but that your readers would!)
These aren’t the only tips you’ll find on the Internet about how to write a better blog, and some might be very different from what others are saying. But, who wants to be a part of the crowd? You were meant to stand out – both as a person and a blog writer! Keep these tips in mind and you’ll see your content get stronger and easier to read.