In the world of online business, aside from seeing conversions increase and getting testimonials from happy clients, there’s almost nothing that can ignite a fire for a business owner than seeing traffic to a website skyrocket. Attention is one thing that everyone is looking for, right?
There are many ways to increase your traffic. Some are a bit sneaky and underhanded (like buying backlinks) and frowned upon. Luckily though, there are many other ways to bring more people to your website and provide a quality experience.
In the long run, a website is a tool to build a relationship. If you understand it as such, the key to increasing your traffic (especially with repeat visitors who keep buying your products or your services) is to create content they want to keep exploring. There are several other ways too, and this blog post will examine some of those more in depth.
1. Use social media strategically
Social media is an extremely powerful tool if you use it correctly. Come up with a plan for the types of posts you’ll share, and how often you’ll share if you have a page for your website. Join groups where you think your ideal reader might be, and share your knowledge and, when appropriate, your content. Don’t just drop a link and run- people frown on that. Instead, answer questions, provide value, and when appropriate, share your content and your services.
2. Write great headlines
No matter how fabulous your content is, you may lose readers if your headlines don’t get their attention or draw them in. CoSchedule has a headline analyzer tool that can help you to create eye-catching and entertaining headlines that entice readers. Some big outlets (like Buzzfeed) spend quite a bit of time and write dozens of possible headlines for each piece they publish, and they see results. You will too!
3. Use a variety of content formats
When you mix up your content formats, you’ll appeal to a wider audience. Some people like long-form content; others adore video. Still, others enjoy short blog posts published frequently.
4. Answer a HARO query
The Help a Reporter Out (HARO) forum is fantastic for widening your audience. If you answer a question or send a pitch to a reporter and they quote you, it can bring an entirely new audience to your website.
5. Post consistently
The more often you update your blog with high-quality content, the better your chances are to increase your readership, visibility, and credibility. It can help you if you’re also using some of the tips mentioned here. People will come back if they like what you’re posting, and they may even send other people to check out your website.
6. Consider paid advertising
The Internet is a giant place. There are millions of people who spend time online every day and they look at various websites to find information, right? Paid advertising on sites like Facebook is a great option, because of the sheer number of individuals who spend time on those sites. Ads on those sites can increase the reach of your business page as well as the reach of your website and brand overall. Use different advertising platforms for a short period of time and analyze your results to see which you might want to continue with.
7. Use strong SEO
Good use of search engine optimization techniques can boost the number of visitors to your website by helping your site to rank higher on different search engines. Using keywords properly, getting high-quality backlinks and a mobile-friendly website can all help you to show up earlier in search engine queries and helps to make it easier for people to find you.
8. Make sure your website is mobile-friendly
A website that works on any platform will rank much better in search engines than a website that looks fabulous only on a computer. Nowadays, surfing the internet on tablets and smartphones accounted for 50 percent of total search volume.
9. Host a webinar
Depending on your business, you may want to harness the power of webinars to drive people to your website. If you use social media and your mailing list to promote the webinar, as well as a landing page, you may see an increase of individuals checking out your website based on the information they expect to see in the webinar.
10. Increase Internal links
This goes back to search engines being able to find your website and search engines thinking that your site is worth ranking. It helps to have good internal links, like from one blog post in a series to another in the same series. Not only does that increase the amount of information that search engines can find, but it could also increase the amount of time that people spend on your website.
Building traffic to your website takes time, and a little bit of work, but picking one or two of these tactics and sticking with it may be just what you need to see results!
Hope these tips work for you 🙂