In the past five days, I’ve been to four concerts. If you don’t know about it, there’s this 10-day long outdoor festival here in Quebec City where all kinds of artists come and perform for one low price (festival passes range from $80-$100 CAD depending on when you buy them). As a big music lover, I just couldn’t miss this event. I’ve already seen Sting, Peter Gabriel, Hedley, Alessia Cara and Selena Gomez, and I’m only half-way through the festival.
While I was watching the shows though, I did noticed that the artists did some things that entrepreneurs should definitely copy. Because after all, these singers are all entrepreneurs promoting themselves as their brand.
1) Thank Your Biggest Fans
You know, the people that buy from you, repeatedly? They’re the reason you’re able to do what you do. So why not send them a love note once in a while, and make them feel special? If you’re grateful instead of just taking them for granted, I guarantee you’ll get your investment back.
2) Look Like You’re Having Fun
If an artists goes on stage and everything look like it’s been choreographed, they might just bore their audiences. Bring a little bit of you to your business and enjoy the moment! Going on a call soon? Make sure to smile and have fun with your client instead of complaining about your day or that someone else is late on their payements. Who cares if Selena Gomez got whacked in the face by a stupid crew members? We want to see her have fun and have fun with her.
3) Take Care Of Your Band
Your band probably doesn’t consist of a lead guitarists and back up signers, but you might have a VA or a business manager who you couldn’t live without. Give them the credit they deserve and don’t treat them like shit. Otherwise, they can ruin the show for you. You can’t do everything alone, and if you don’t have a band yet, you’ll need one soon if you want your business to grow worldwide.
4) Share What Makes You Human
Nobody wants to go to a concert to see a robot. The goal is to be able to connect with the artist and feel like we know them a little better. Yeah, you can read the tabloid if you want to know what’s happening in their lives, but that’s not really sharing anything. Taylor Swift talking about the struggle she had to overcome when she was a teenager and Sting stepping up for a cause he loves, that’s what I’m talking about. Your audience is there, they love what you do and they just want a chance to connect with you. Don’t be afraid of looking weak. By sharing your story, you’ll only attract more people to you.
5) Forget About The Haters
Yep, some people are going to hate you. And that’s okay. Because you know that 3% of people who would do everything to be close to the stage? They’re the ones you’re doing this for. Even if 50% of the planet hates you, if you’ve got that 3% backing you up, you’re good. So keep doing what you’re doing, forget the hate messages and the nasty comments, and keep working for those who absolutely love what you do.
Tell me which tip is your favorite in the comments!