You’ve probably heard it over and over again: you need a mailing list to go with you blog. But why? If you already have a Facebook page, a Twitter account, and an Instagram account, why would you need a mailing list too? It seems silly, as nobody likes to give their email address in the first place…
But there are plenty of things that an email list provides that NONE of the social media platforms can give you. If you want to make money, or just have a high engagement rate with your tribe, you will want to have your own mailing list. And don’t think that because you don’t want to give your email address to other entrepreneurs or bloggers means that everybody thinks like you. If the offer to sign up on a mailing list is enticing enough, you’ll see a hoard of people subscribing!
1) You Own It
I’m giving you my best argument first, as I don’t want you to have to go to the bottom of the page to realize how important that is. Owning the email addresses you’ve collected means you don’t have to rely on a third-party website to deliver your content to your readers/customers. The day Facebook decides to close (which probably won’t happen anytime soon), you’ll loose all your page likes. Maybe Facebook closing doesn’t seem very realistic to you, but what if they decide everybody has to pay a monthly fee to keep their pages open? Or your page reach goes down to nothing overnight? If you weren’t willing to pay, you’d lose all those followers. Same thing goes for Twitter and Instagram.
If Mailchimp decides to shut down one day, then you have the option to export your list and either switch to another provider, or send your emails manually! You’ll always have those email addresses, nobody can take them away from you (except the address owner, of course, if they want to unsubscribe).
2) You Will Reach 100% of Your Subscribers
No more post-boosting on Facebook or trying to figure out the complicated algorithm to have the best reach possible. With your mailing list, you’ll always reach 100% of your followers’ inbox (actually, it’s more like 80% if you consider that some will get lost in the spam folder). Not all of them will open it, but you have a much higher chance of your readers receiving your content.
3) Every Person Who Gives You Their Email Wants to Hear From You
If someone took the time to fill in their email address and maybe their first name, it’s because they want to be in contact with you. They want to hear about your products or your business more than your average user. You should never forget that! Those people are going to open your emails, as long as they are relevant and interesting to them. Make sure you don’t lose that trust by spamming them. If you treat your subscribers as the awesome people they are, they’ll keep coming back and wanting more.
4) They Are Far More Likely To Buy From You
Email marketing has one of the highest conversion rates in the industry, and it’s not that hard to see the reason why: because they want to hear from you. Your subscribers are far more likely to buy your product than someone who sees your post on Facebook, or who comes across it while visiting your website.
5) You Can Have A Private Conversation With Your Readers
There is a privacy in emails that you can’t find anywhere else on social media. If you’d like to get some private feedback from your readers, you can do it! Just ask them to reply to your newsletter and you’re set. Nobody else will see what you’re talking about, so it’s a good way to build relationships with your subscribers. They will get a feeling that they know you a lot more if you interact with them that way. It’s also a good way to keep them on your list.
6) It Increases Repeat Traffic
Everybody wants more traffic, right? But growing your traffic doesn’t mean finding new people every day. It also means bringing people back. If someone is on your mailing list, every time you publish a new post you can send them a quick email to let them know it’s up on your blog. That way, you’ll see more constant traffic and have a more loyal readership.
7) Emails Are Easy to Find
Do you ever see something on Facebook, but scroll past it and then try to find it again but you just can’t? It can be quite hard to search for something on social media, compared to your inbox. Either you classify everything (like I do) or you archive everything, and if you need to dig up an old email, just use the search function. In a few seconds, you can find the info a lot faster than you could somewhere else. It’s the same for your readers! The info will be stored somewhere in their inbox, given they don’t delete the email, of course… 😉
Are you convinced yet? There are so many positive sides to having a mailing list! The best thing is that you can start one without any upfront cost. With Mailchimp, you won’t pay until you hit 2 000 subscribers. Believe me, once you get there, you mailing list should be able to pay for itself!