When it comes to running your business, attracting the right customers is crucial. Without them, your income plummets and you spend a lot more time getting them to love you instead of actually focusing on the work.
Yeah, ideal clients are pretty important. They make our work enjoyable and easy, while also feeding us and keeping us on track.
Not sure who your ideal client is? Think about the client you had the most fun working and interacting with. What was so awesome about them? Did they make you feel worth it? Did they accept your ideas? Did they love your products without you having to sell to them?
Write all those qualities down and look for those people. Your ideal client might not have a gender. It might not have an age. It might not have a specific job. But you know what it feels like to work with him/her.
When you know what you want though, the hardest thing is to translate it into words on your website and all over your brand. How do you attract the right person, the ones who’ll make working on your business a breeze?
Reduce the amount of content on your website
Streamline. Get to the point.
It’s so easy to get carried away and write a 300-page novel on your homepage describing your services and who you are, but that’s not going to attract the right person. Why not?
Because people on the web don’t read.
Honestly, if you made it this far already, it’s because you either read everything (not a lot of people do that) or you’re actually interested!
But getting a person’s attention is hard on a website.
To make sure your ideal client takes the time to read about you and your services, you need to make a great first impression. That won’t happen if there aren’t any catchy titles and relevant calls to action place at the top of your website.
Instead of a 500-word paragraph at the top of your website, opt for something more streamlined. A couple sentences describing your business, a small paragraph that explains your service with a button to longer descriptions.
Check out the two examples below. Which catches your attention the most? Do you feel like reading the long paragraph on the first example? Or would you rather just scroll and check out the images and the title on the second example?
Keeping the content interactive is definitely something you should do in 2017. Use smaller paragraph with visual clues like images or icons and you’ll have a way higher conversion rate than if you just paste a bunch of text on top of each other.
Learning how to streamline your content also has a great side-effect: you get clearer about what you want.
Someone who can describe their business in 7 words has a much clearer idea of what their business is and who they want to attract compared to someone who needs three sentences to convey a similar message.
By cutting the unnecessary, you get closer to your purpose and to what’s important to you. It’s a necessary step to figuring out what you want.
It’s not an easy one, though.
But it’s totally worth it, I promise!
It’s like over-packing for a trip. The more times you pack, the more you cut every time. You realize what you don’t need and what’s weighing you down. And with each trip, you remove a few items until you only have what you need.
You have to do the same thing with your website. Go back to it every few months, read your content over again and find what’s not connecting with you anymore. Remove it and move on.
If it’s not serving you, it’s not attracting your ideal client.