Let’s do a fun experiment! Don’t worry, it’s super safe 🙂
Go to http://peek.usertesting.com/ and send your website for a test! Just type your website’s address and some information about you and they’ll send your website for review. Once the review is in, they’ll email you and you’ll get a 5-minute video of someone going through your website, giving you their thoughts about it!
It’s a great way to see if your website is easy to use and if a stranger understand what it’s about within seconds.
(Disclaimer: Not all Peek reviewers are equal. Some are pretty shitty and won’t give you much feedback. Others are great and you’ll see your website through a new pair of eyes! So don’t worry if you feel like you got a weird reviewer, you can send your website up to 3 times per month.)
And while you wait, I thought we could review what makes a great homepage together!
- Be clear
- Be useful
Okay, that part might be obvious. But how do to you take those two things and transform them into a homepage that converts?
Here are a few of the components I believe every homepage should have:
A concise tagline that explains what you do
Whether it’s “Wedding Photographer in Portland, OR” or “Graphic Designer for creative entrepreneurs”, you gotta figure out what you do, and find the best and shortest way to explain it. Preferably this should be the first thing people see when they land on your website.
Make your tagline short, to the point and hard to miss.
A call to action
After someone lands on your website, what would you like them to do? Subscribe to your mailing list? Give you a call? Send you a message using your contact form? Make it clear which action you want them to take!
Add a call to action in a few spots on your website.
A short list of what you do/what the features are
Depending on if you sell services or products, this will change.
If you sell services, list them quickly on the website! No need to go into details, but let visitors know what you do and what they can expect to see on your service page.
If you sell products, list some of the features and why they might be relevant to someone. This will give visitors a better idea of it the product can help them or not.
A few good quality images
People are visual, so if you don’t break your text up with some good quality images or graphics, they’ll get bored and move on. But not everyone has the budget to hire a photographer. That’s okay! You can buy some stock images or find some for free on websites like Pexel and Unsplash.
Just make sure they fit your brand and don’t confuse your customers about what you do. (Irrelevant images are bad!)
If you have them, testimonials are a great way to show that your brand is worth investing into! You don’t have to show them all on your homepage, but you can easily add a couple in there! It will increase the change of potential clients trusting you.
Whether it’s blog posts, link to your podcast or Youtube channel, give your visitors some free content to absorb to get a feel of you and your brand! There really isn’t a better way to build trust then providing some knowledge for free.
This will also give a stanger the time to get accustomed to who you are and what you stand for, so they know if you two are a good fit.
But most of all, work to keep your website as simple and clutter free as possible! Complicated mazes will definitely repel your ideal clients.