WordPress and SquareSpace are by far the most used platforms by entrepreneurs. I see it both of them very often, and I see as many people who are clueless about which one to choose. Picking one platform over the other is a very personal choice, but there are a few things you should know before you get started.
What are the differences between WordPress and SquareSpace?
First, let’s look at both platforms objectively.
WordPress is a self-hosted platform where you own 100% of the content. You will have to pay for hosting (starts at $5/month) and you will have to buy your own domain name (starts at $10/year, can even be free for the first year). WordPress doesn’t have much support: you will have to learn everything on your own. But it does have a massive community of people who can help you out. There are an infinite amount of plugins available to add functionality to your website, at (sometimes) no extra cost.
SquareSpace is a hosted platform, meaning you only have to worry about buying your domain name, and paying their monthly fee. They can shut you down at any time if you do not follow their Terms of Service. You need to pick a template from their library (but they are stunning, so that’s not too bad). If you want to add a store to your website, you have to either go to a higher monthly plan or give them a cut from your sales. They have a very easy to customize backend, which lets you change the colors, fonts and add pages without having to learn any code.
When is WordPress the best option?
WordPress will always be my personal favorite, but it might not be a great fit for everyone. Who are those that will benefit from a WordPress sites?
- New entrepreneurs who know enough about technology not to feel overwhelmed by WordPress, or those who aren’t afraid to learn.
- Small-business owner who want to scale their business and have very specific needs (selling courses, hosting webinars, setting up an affiliate program, etc.)
- Entrepreneurs who want to be able to customize every aspect of their website.
The biggest thing to remember with WordPress is that you can customize it as much as you want. The platform is only there to organize your content; you do what you want with the front-end of your website. I always recommend getting either a premium theme (if you’re getting started, this is the best option) or hiring a web designer who can take your website to the next level. You will be able to scale your website without having to worry about a platform’s limitation.
When is SquareSpace the best option?
Even though I love WordPress so much, I know it scares a lot of people. So if you don’t want to learn WordPress, SquareSpace is the best second option. So who is it for?
- New entrepreneurs who want to be online fast.
- Entrepreneurs who just need a few pages of content, a blog and/or the ability to sell products on their website.
- Creative entrepreneurs who only need a portfolio, testimonials and an about page.
SquareSpace lets you create a website in a matter of minutes, so if you don’t need specific functionalities and want to get online fast, it will be more than enough for you. They also have gorgeous templates, so you don’t have to worry about your website looking ugly!
One platform isn’t really better than another one for entrepreneurs in general. It all depends on your specific needs, the amount of time you’re willing to put into your website and the money you’re ready to invest. Pick the platform you’ll feel the most comfortable with, and don’t spend too much time on the details! 😉