We all know this: getting people to sign up to your mailing list is super important. But at which cost? When it comes to pop-up, the general rule used to be: “Yes, they are annoying. But somehow, they still work!”.
Which means people used them a lot, and sometimes improperly.
Google caught up, though.
This might be old new to you, but Google started penalizing mobile websites with intrusive pop-ups at the beginning of 2017.
In case you didn’t hear about this, I thought it’d be good to talk about what is a good pop-up and what you should totally avoid if you don’t want to see your rank plummet.