When it comes to running your business, attracting the right customers is crucial. Without them, your income plummets and you spend a lot more time getting them to love you instead of actually focusing on the work.
Yeah, ideal clients are pretty important. They make our work enjoyable and easy, while also feeding us and keeping us on track.
Not sure who your ideal client is? Think about the client you had the most fun working and interacting with. What was so awesome about them? Did they make you feel worth it? Did they accept your ideas? Did they love your products without you having to sell to them?