There’s no denying the power of the social network that is Facebook. Millions of people use the platform every single day, often multiple times throughout the day. It’s only natural to want to harness some of that power and send even a fraction of the network’s users to your own website.
The social media giant has definitely made it a little more difficult to gain a massive following without using paid advertising, but there are ways that you can drive traffic to your website using Facebook without spending your cash. Not that there’s anything wrong with paid advertising, but when it comes to managing a business’ expenses, free reach is always a plus.