There’s no denying the power of the social network that is Facebook. Millions of people use the platform every single day, often multiple times throughout the day. It’s only natural to want to harness some of that power and send even a fraction of the network’s users to your own website.
The social media giant has definitely made it a little more difficult to gain a massive following without using paid advertising, but there are ways that you can drive traffic to your website using Facebook without spending your cash. Not that there’s anything wrong with paid advertising, but when it comes to managing a business’ expenses, free reach is always a plus.
Whether you want to use unpaid methods to bring potential clients of readers to your website, or you’re open to using Facebook advertisements and boosted posts, it helps to have a strategy and to be consistent. You’ll see better results if you come up with a plan instead of just using random ideas occasionally.
1) Make Sure People Can Find Your Website Link.
On your Facebook page, and in your personal profile, you want to make it easy for people to find your link. Include it in several spots: the “About” section; every event page (if you use events in your business); and especially on every post where you encourage people to get in touch.
2) Use the Call to Action Button.
On pages, there’s a button next to the “like” button. That’s the Call to Action (CTA) button. You can set the CTA to accomplish any number of goals: Learn More, Get In Touch, Book Now, and Sign Up are just a few of the options.
3) Use Facebook Groups.
Whether you create your own group or join one that is already established, this is a great way to bring more traffic to your website. Even if the groups don’t allow outright promotion, if you work to provide value and help others, people will remember. You may generate interest and have people head over to your site.
4) Share Your Content Regularly.
Whether it’s new content or existing, keep sharing your content! Just because you wrote a blog post when it was new three months ago doesn’t mean that everyone has seen it. When you keep older evergreen content in rotation, it increases the chances that you’ll catch new eyes each time you share it on Facebook.
5) Embrace the Potential of Paid Facebook Promotions.
This seems to be the easiest way to grow your reach on the platform. You can create special offers and boost those posts; the advertising route has the most options for customization too. You can focus on current fans of your page, shift to people who have specific interests, or even target individuals who have liked pages that are similar to yours.
6) Use a Variety of Post Types
Mix it up a little! When you share the same types of posts over and over it can get a little stale. This is why it is important to mix it up. Share tips, blog posts, behind the scenes posts, ask questions – even go live! Different people are attracted to different posts, so this can help to bring new viewers to your Facebook page and to your website.
7) Interact with Others.
Facebook is a great tool to connect with people. Don’t just share your information though. Use the platform to interact with others in meaningful ways. People do remember others who go out of their way to interact. Whether they visit your website, or send others, you may get new readers from those interactions. Focus on comments with relevant responses to different people’s posts, share content that others could benefit from, and start conversations. Relationships lead to higher quality interactions.
8) Go Live.
The Facebook Live craze is far from over, and those who do jump onto Facebook Live regularly often see a massive widening of their reach. This is no small thing. If you go from less than 100 to 1,000 that’s a huge increase in the numbers of people who may be seeing your content from Facebook. That means a large number of potential visitors to your website.
Strategic use of Facebook can be powerful when you’re promoting a website or blog, whether you’re trying to grow a business or have a blog on the side. Do you have other tips you use to increase your readership from Facebook and would be willing to share? Let me know if the comments!