If you’re new to web designer and creating websites in general, you might not realize the potential of a good footer just yet. You might have added some social icons and your Instagram feed in there, but there are many things you can do with your footer to generate more income and keep your visitors on your website!
First, let’s understand the psychology of a footer. It’s at the bottom of the page, we all figured that out.
What a lot of people underestimate is that when a visitor reaches the footer, it’s because they haven’t found anything else interesting to click on yet.
So your footer is (in a lot of cases) your last chance to interest a visitor or to make them take action.
There are a lot of things you can add to your footer, depending on what type of business you run.
Remember that certain information is usually found in the footer (like an address or phone number, for example) so it’s always good to have those there since visitors tend to search for them there.
What should you have in your footer?
There are probably some pages in your website that aren’t linked from the main navigation menu. You can find them by clicking buttons and links in your pages, but maybe they’re a little harder to find.
Why not link to those in your footer? Give your visitors a chance to find interesting content on the pages that might not be as important.
A link to your shipping terms or the side projects you have going on might interest a few users who would have left your site otherwise! (Or are looking for more information about your company)
2) Ways to reach you
Whether you want to add your email address, your phone number or a contact form, make it super easy for a person with a question to be able to contact you when they reach your footer!
After all, you don’t want these people to just leave your website because they couldn’t find the answer to their questions!
3) Newsletter sign up forms
This is your last chance to get someone on your mailing list! And if you don’t have a mailing list, think about starting one because they’re a business most valuable asset (in my opinion, anyway!)
It has the power to transform a one-time visitor into a lifelong customer, which social medias can do, but don’t do as well.
Have an irresistible opt-in offer in your footer and your potential to get sign-ups just got higher!
4) Company info
It’s always good practice to have more information about your company in your footer, like your logo, a mission statement or even your physical address if you have one!
In my opinion, this is less important because if a person doesn’t know what your company is about when they reached the footer, you’ve done something wrong somewhere else.
But it can be very valuable for a company who has a popular blog and get a lot of traffic through there. Visitors are aware of the blog, but they might not know a lot about the company behind it.
5) Social media links
I decided to add social media links at the end for a reason: they’re the less valuable in my opinion. But for some reason, they’re also the most popular. You’ll see social media links in pretty much 95% of websites.
Even those that don’t really have a footer still have social media links at the bottom of every page.
Why do I think it’s not as useful? Because when someone reaches the end of your website, you send them somewhere else, where you don’t have control over the content.
You’re not retaining this visitor in the same way as you can do it on your website.
Getting lots of likes on Facebook and Instagram is pretty cool, but it doesn’t necessarily mean more money in your bank account.
Getting people on your mailing list is much more important in my opinion!
But don’t worry, I still have my social media links in my footer! So it’s not like I’m telling you to not do it at all. People are curious and want to find you in their feed. I just believe that it shouldn’t be your footer priority 🙂